A quick word
The design landscape is changing. The demand for exquisite visuals now requires systems that can scale them consistently, update them instantly, and generate them using new technologies like AI.
Idol Reflection is the studio built for this shift, a unique practice where conceptual Art Direction meets systematic Technical Direction to deliver reliable, visionary outcomes. We don't just design visuals; we design the pipelines that make them work, ensuring on-brand coherence across every touchpoint.
Idol Reflection
My name is Sohail, and I am a freelance Technical Art Director specializing in building cohesive systems and designing impactful visual narratives.
Guided by the principle of Functional Aesthetics, I combine over 20 years of experience in art direction, brand identity, and product visualization with a systematic, conceptual approach.
My aim is simple: to elevate your brand and product through a refined aesthetic and functional, reliable workflow procedures.
"The definition of genius is taking the complex and making it simple."
Every visual element we create serves an intentional purpose. I prioritize deeply understanding core brand values to translate them into distinctive minimalist visuals and processes. We avoid superfluous decoration in favor of impactful utility, ensuring all design is intellectually insightful and exquisitely understated.
Art Direction & Visualization
Translating complex ideas into commanding, on-brand visuals that communicate with clarity and purpose, across all mediums.
Our Art Direction services go beyond styling; we define the creative concept and lead the visual execution alongside a network of designers, photographers, DPs, and copywriters. We speak multiple visual languages to express complex ideas in the simplest, most impactful way.
Product Visualization
Creating extreme detail-oriented, photorealistic presentations of physical products. We focus on revealing material fidelity and essential qualities to create visuals that serve as the definitive presentation of innovation.
Still or Animated Product Visualization, Environment and Architectural Visualization.
Data Visualization
Converting abstract data and complex analysis into simple, engaging visuals that present the intelligence of the data. The approach is minimalist and deliberate, stripping away the unnecessary to highlight essential insights.
Interactive Web Apps
Designing dynamic, functional presentations, configurators, and web experiences that transform static products and concepts into engaging, responsive digital experiences.
We specialize in automation for design and visualization workflows, ensuring absolute consistency and coherence for extensive visual systems.
Managing a design business is a design problem. Our focus is on solving it by leveraging AI, data flow design, and robust asset management to eliminate bottlenecks and enforce brand consistency at scale.
Generative Visuals & Data Systems
We design systems that integrate AI and data management to automate and control the creation of on-brand content.
AI Assisted Visual Design
Using generative AI as a controlled design instrument, not a shortcut. We ensure brand consistency through custom-trained models (LoRA systems) and frameworks, blending 3D/2D assets into cohesive, controlled outputs.
Visual Business Automation (Image Flow)
Designing and implementing bespoke data systems (n8n, Python, AirTable/Notion) that automate image flow across your company (from design to marketing), leveraging AI models to interpret intent and route tasks.
Visual Workflow & Asset Management
We build the structure and automation for your digital assets, maintaining integrity and accelerating production.
3D Workflow Management
Building OpenUSD-based asset management systems (on NVIDIA Omniverse) to manage 3D assets, metadata, visual variants, and AI-ready 3D assets and pipelines at scale. These systems integrate directly with company databases.
Design Tool Automation
Automating various design configurations within Adobe products using Actions, Scripts, and Bridge workflows to streamline repetitive tasks and enforce visual consistency.
Local Workflow Automation
Automating file and data flow at the OS level (Mac Shortcuts, AppleScript) to manage naming schemas and connect to broader, company-wide automations.
Note: While we can support Windows, macOS offers safer, more controlled automation environments for production reliability.
Brand and Identity Design
Building a brand from ground up is a delicate process, mostly art than design, or at least how I look at it, therefore this stays as a very exclusive for a very selected clients to work and collaborate on building a brand and its strategy from a human point of view. This is about sculpting distinctive visual ecosystems that embody a brand’s core and how it presents it to be perceived by its customers, users and audiences.
I create identities that are intellectually engaging yet visually refined, grounded in strategy and designed for coherence across all touchpoints. The process includes identity strategy, visual identity systems, packaging, and design direction, resulting in brands that are conceptually strong and visually timeless.
This is an exclusive service offered as a long-term collaboration.