As a boutique studio, I provide personalized collaboration tailored to each client's unique needs. Guided by principles of conceptual thinking and functional aesthetics, my approach thoughtfully blends timeless visual solutions with modern design innovations.

Every visual element serves an intentional purpose or conveys a feeling - superfluous decoration is avoided in favor of impactful utility.

With over 20 years of experience specializing in art direction, brand identity design, and product visualization, my aim is to elevate brands and products through a carefully refined aesthetic.

“The definition of genius is taking the complex and making it simple.”

I make it a priority to deeply understand core brand values and translate them into distinctive minimalist visuals. While exploring fresh creative narratives, I maintain a cohesive, polished aesthetic customized for each project.

From concept to execution, Idol Reflection is committed to a hands-on approach in delivering stylish yet purposeful design languages that resonate across platforms. With diligent attention to detail and a passion for great design, I seek to craft impactful visuals that are as intellectually insightful as they are exquisitely understated.